Is Your Business Showing Up in ChatGPT and AI Overviews?
Draft — for your review before publishing.
A growing share of the people who used to Google "best [your service] near me" are now asking ChatGPT, Perplexity, or Google's AI Overviews the same question instead — and getting a short, curated list of businesses back, with no guarantee your business is on it. That's a real, quiet shift in how people find local businesses, and most sites aren't set up for it at all.
Traditional SEO — ranking in the classic list of blue links — still matters. But it's no longer the only thing determining whether someone finds you. Generative Engine Optimization, or GEO, is about making sure AI tools can actually read, understand, and trust your business enough to mention it.
Why a site that ranks fine on Google can still be invisible to AI
Search engines and AI tools don't work identically. A site can rank reasonably in classic search while being effectively invisible to an AI assistant, for a few concrete reasons:
- AI crawlers can't read it. Some AI tools use different crawlers than Google's, and sites occasionally block them — sometimes on purpose, often by accident.
- There's no structured data. Schema markup (structured, machine- readable data embedded in a page) helps AI tools understand exactly what your business is, what it does, and where it operates — without it, an AI tool is guessing from unstructured text.
- Your business isn't mentioned enough in places AI tools trust. AI answers lean heavily on what's already been written about a business elsewhere — reviews, directories, local press. If that footprint is thin, there's less for an AI tool to draw on.
What this actually costs you
If a competitor shows up when someone asks an AI assistant for a recommendation and you don't, that's a lead you never even had a chance to compete for — no click, no visit, no missed call. It's a quieter kind of leak than a broken booking form, but the effect is the same: real demand that never reaches you.
What a GEO audit actually checks
Our GEO Audit runs through this systematically:
- Whether AI crawlers can actually access your site
- A score for how likely AI tools are to mention and recommend your business based on current signals
- A scan of where your business already gets mentioned online, and whether that's helping or hurting
- Structured data fixes so search engines and AI tools understand your business correctly
It bundles cleanly with the Revenue Leak Audit if you want both the classic conversion review and the AI-visibility check done together.
The plain-language bottom line
You don't need to become an SEO expert to act on this. You need to know, concretely, whether AI tools can currently find and trust your business — and if not, what specifically is missing. That's the whole point of the audit: a clear answer instead of a guess.